As a free-market person, I am sometimes jealous of socialists. They seem to march from political success to success. Even the murderous failure of the Soviet Union seems, in retrospect, a minor pothole on the road as opposed to the cliff to cast socialism forever outside of the Overton Window of socially accepted opinions. By contrast, the horrors of Nazi Germany have made it impossible to be a respectable fascist. It does not matter if you claim that the Nazis were not "real fascists" and that you support "democratic fascism."
An essential component of recognizing the evils of fascism is a refusal to distinguish between the ideals of fascism in theory and the horrors that actual fascists inflicted upon the world. This principle extends so far that, in practice, one is forced to teach a cartoon version of fascism in school where fascists are motivated simply by hatred and a feeling of superiority over all other groups. Teaching kids that fascists were motivated by the democratic ideal of the nation coming together under the leadership of a leader who would make everyone turn from selfishness and instead work for the common good would raise too many uncomfortable questions and cannot be allowed.
Socialism, by contrast, is allowed to be judged by its ideals disconnected from its mass murders which are attributed to the personal failings of leaders like Stalin and Mao. In truth, as with fascism, the crimes of socialism were committed not because people failed to live up to its ideals but because they followed them all too well. Understand that if you truly believed that you had the solution to the problems of mankind and could make the world a loving happy place and all that was standing in your way were a few million bad people motivated merely by spite, you would agree to kill them. To refuse to save mankind out of a personal desire not to get your hands dirty with a few homicides would be monstrous.
What makes the ideals of socialism particularly appealing is a very simple question. If you look around the world, it is obvious that it is an incredibly unjust place with the world's resources distributed in a way that can neither be defended on grounds of fairness nor for its ability to maximize utility for all of mankind. If you were in charge of distributing the world's resources, could you distribute them in a way that was fairer and optimized utility? For example, it does not take a genius to come up with the idea that the world would be a better place if we paid professional athletes less and used the money to pay for lunches for poor kids.
If you answered yes to giving kids free lunches or to any number of the schemes that are likely running through your head, then it is very difficult to resist socialism in principle. We might still have to figure out a means to make sure that the right person, someone like us, came to the top. That being acknowledged, once we solve this problem, we should be able to make the world at least somewhat of a better place. Recognizing that the world's resources are not distributed justly, it is the job of all moral people to work to redistribute resources in a way that is more equitable. From this perspective, it is hard to resist dividing the world into socialists, the good guys who work to better mankind, and opponents of socialism who want the world to be unjust presumably because they either are too ignorant to recognize that the world is unjust or because they are part of the oppressive class who are responsible for all the oppression.
Historically, most people, particularly if they have had some education, have believed that the world would be a better place if only they were in charge. One thinks of the example of Plato and his philosopher kings. It is not a coincidence that Plato was essentially a socialist who believed that the rulers of his republic should hold everything in common including wives and children.
A partial defense against the siren call that socialism would lead to a better world if only your people were in charge is to recognize that it is unlikely that your people will ever get to put their plan for a better world into practice. Imagine that you had to choose between accepting the political/economic order that we have or agreeing to live in a world in which a random individual was allowed to redistribute resources according to their sense of justice. How many people would chance socialism then? Make no mistake that one person's version of justice is, to others, a nightmare worth forstalling even at the cost of their lives. I can imagine that certain ex-girlfriends and advisors would rather kill themselves than take a chance on living in my "just" world.
A higher-level defense against socialism would be Hayek's "Why the Worst Get to the Top," which essentially argues that we do not even have the opportunity to take our chances with the moral sensibilities of an average person. Choosing socialism will mean submitting ourselves to the sort of moral monster willing to do what is necessary, even mass murder, in order to place themselves in a position where they can refashion a country according to their notion of justice.
To truly break free of the spell of socialist ideals, one has to instinctually believe to the core of their being that if they were the benevolent dictator and had the power to redistribute resources according to what they believed was right, the world would not be a better place. Consider the example from earlier of using a socialized athletic system to fund education. We already have a version of this with college athletics where the millions that some athletes are worth are redistributed to universities that work for the "public good." I have a hard time accepting that the NCAA is really more just than the NBA or the NFL but I am sure readers could tweak the system to make it fairer.
I confess, even after being a libertarian for more than a decade, I still cannot shake the fantasy that I would make a pretty good world ruler. Granted, my fantasy of being the Messiah includes a lot of telling people that they are all individuals and can think for themselves. As this is a fantasy, everyone is able to think for themselves while simultaneously doing what I would have wanted them to do anyway, saving me the effort of even having to think what orders I should have given in the first place.
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